The Heathen Apostles have released a new Gothic Cowboy music video; Roots Run Deep is the first single from their new album Bloodgrass Vol. 3 & 4 (produced by Chopper Franklin), out now on Ratchet Blade Records. The video was directed by noted Belgian filmmaker Caroline Poisson and filmed at Moulin Castral during the recent Heathen Apostles European tour in Spring of 2022 to promote the new album. You can check it out HERE.

Singer Mather Louth recently posted how important the song (and the Gothic Outlaw music video) and the lyrics are to her:
I wish I could take credit for these words. However, the truth of it is that the chorus of “Roots run deep” was channeled.

The words came to me in January as I had finished reading out on my sun porch, watching the movement of the wind through the trees. Simple words, but far too true to come from one person: “Branches may sway, but the roots run deep”. I had no idea what to do with them, but I wrote them down and carried on with my day.

Months later, when Chopper presented me with a batch of new song ideas that would become the second half of BLOODGRASS VOL. 3 & 4, it became clear: those words were meant for the chorus of one of the most personal and unfiltered songs I’ve written to date. I’ll admit- it’s been scary to strip away so much pretense and use honest, simple language. But in a way, it was freeing, and it allowed me to set the constant weight on my shoulders down, if just for a bit.

Those words are a reminder. Those words are a spell. Every time I sing them, it instantly grounds me and reminds me to stay present, to not be shaken by the day to day. Bad things happen. Sometimes, very bad things. But remember your roots. Ground down. Breathe. Carry on. You are an oak.

How lovely that we were able to pair the song with such a beautifully simple, elegant video thanks to the lovely @carolinepoisson. True, I may have been filming this on 3 hours of sleep and several weeks of living the fast pace of tour life, but that seems to be all the more appropriate for the honesty in the song. No more pretense. No more pressure to look perfect.

I hope you’ll take the time to go check out the video. The fact that the song is 3:33 minutes long only seems to offer more proof that its genesis came from the beyond. This song grounds me.

On this day in 2013 the Heathen Apostles released their original gothic country music video “The Reckoning”. It was directed by the band, and features Edward Colver as the Demonic Preacher. The Reckoning was the first single from their first album Boot Hill Hymnal, out in 2013 on Ratchet Blade Records.

From the Heathen Apostles’ social media: We released “The Reckoning”, our first music video, on this day in 2013. We had yet to play a show (the band was just @matherlouth , Chopper and Thomas) but we wanted to come out swinging so we went ahead and directed it ourselves. Our good friend @edwardcolver played the Demon Preacher, thanks to all involved in the filming and to Mike Livingston for playing on the song.

From the Boot Hill Hymnal 1 sheet:
“No one sings as purely as those who are in the deepest hell. Theirs is the
song which is confused with that of the angels.” Franz Kafka
Born of the voices of past lives and baptized in the dust bowl dirt, the
dark roots music of the HEATHEN APOSTLES harkens back to a
bygone chapter of American history while firmly keeping one foot
planted in the present-day city of Los Angeles.
One Indian summer evening, femme fatale bellower Mather Louth
(Radio Noir) and punk rock veteran Chopper Franklin (The Cramps,
Charley Horse), quickly uncovered a mutual appreciation for murder
balladry, gothic roots music, and memento mori. Soon, the HEATHEN
APOSTLES surfaced. The landscape was further tilled with the
addition of Thomas Lorioux (The Kings of Nuthin’) on the upright bass.
The Heathen’s debut release, Boot Hill Hymnal, seeks to answer a
question posed long ago by Blind Willie Johnson- just what is the soul of
a man? (…Or, as the case may be here, a woman with a thousand-yard
stare.) The resulting collection of songs is complex, catchy, and wholly
cohesive to the Apostles’ ghost town.